Fuel price deception (letter)by Frank BelletNews Weekly
, March 15, 2008
Even motorists, who have other distractions, would have noted that fuel prices at petrol stations (they are no longer "service" stations) always end in .9 of a cent. This poor attempt at deception was in full swing, even when I first arrived in Brisbane with my family, when I was nine years old.
Various shop windows displayed their wares in the old currency as one pound, 19 shillings and 11 pence ha'penny. For the uninitiated, that price meant that one ha'penny (or halfpenny) more would take the price to all of two pounds.
However, the ha'penny, like the .9 of a cent, promises to give the illusion that the item is a little cheaper, which wouldn't be noticed too much nowadays, if your card is swiped quickly and it's accompanied by the attendant's friendly comment "And how's your day been?" I replied to one guy: "Great until I drove in to fill up the car."Frank Bellet,